Market Updates

Stratum Nutrition Expands Global Footprint with New European Location

The company's new office in the Netherlands will help to support customers in the region.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Photo: Tonatiuh | Adobe Stock

Stratum Nutrition has expanded its presence into Europe with a new Northwestern Europe office in the Netherlands.

The expansion will help the company provide more efficient, accessible, and localized support, improving the reach of the company’s ingredients across categories such as joint health, cognitive support, beauty from within, and overall wellness.

Stratum’s portfolio includes NEM eggshell membrane, a clinically-supported joint health ingredient, and Ovolux, a multi-collagen formula to support joints, hair, skin, and nails.

“Expanding into Europe marks an important milestone in Stratum Nutrition’s growth journey,” said Arun Nair, chief commercial officer. “Our goal has always been to deliver trusted, high-quality ingredients supported by strong science. This new location allows us to better serve our partners in Europe and nearby regions, making our portfolio more accessible to those seeking effective solutions in the nutraceutical space for both human and pet applications.”

The Netherlands was chosen for its central location, robust nutraceutical ecosystem, and connectivity to key markets.

“As the new European team of Stratum Nutrition, we are excited to support Stratum in bringing their innovative science to the European market,” said Betsi Wumba, international business development strategist for Stratum Nutrition. “With our expertise in navigating Europe’s diverse business landscape, we see tremendous opportunities for Stratum to connect with local partners, address market needs, and contribute to the growth of the industry across the region. Together, we look forward to making Stratum’s expansion into Europe a success.”

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